The new Discover England-funded project is applying the A1 since the backbone for that major new East of England Touring Route tracing the 300-mile journey from London to Northumberland.
The route will unite well-known destinations with those from the beaten track, developing itineraries to add attractions, lodging, restaurants and activities to provide a rich cultural and quintessentially English experience.
One in the proposed itineraries submitted with the successful bid included Stamford, Grantham and key visitor sites across the A1, confirmed Andrew Norman, the council’s Head of Visitor Economy. He stated: “It’s a particularly important project with huge potential. We put a lot of work into identifying thats a great offer we certainly have here and we’re delighted to participate in it.
“We can all be cooperating to promote your entire route, along with us focused entirely on individually promoting the South Kesteven stretch. We feel that it will have huge appeal for international visitors and deliver major benefits for the tourism sector.
“Behind the project is the lure of experiencing the true England, and that we get that in spades, from your Georgian delights of Stamford to Isaac Newton’s birthplace, Easton Walled Gardens’ spectacular rescue from dereliction and many techniques from enchanting castles to village tea rooms.
“All that information entered the nation’s bid, that is being managed by NewcastleGateshead Initiative. I am now awaiting news of methods we move on to help our businesses make the most of new international markets.”
Germany will be the market you work in because touring is actually a familiar and well-loved holiday selection for Germans, and because there is good travel connectivity with Eastern England.
The project comes with an increased helping businesses to use in the international market and produce them bookable by independent travellers as well as tour operators and travel agents who definitely are influential with German consumers.
Sarah Stewart, Chief Executive of NewcastleGateshead Initiative, said: “We have been delighted to secure this funding and also to work closely with partners on this exciting project. The touring route bring economic advantages to this particular region which is a terrific opportunity for businesses to bring in international visitors.
“Could that Eastern England has so much to present so we will enjoy resulting in a route that showcases our history and countryside, our market towns and cities, and shines a light over a wonderful the main country.”
The three-year 40 million Discover England Fund runs from 2016-19. It’s made to improve England’s competitive tourism offer by building world-class, bookable tourism products as well as these phones the right international customers at the best, benefitting the domestic market and making it easier to research the country.
In years two and three, the fund is supporting destination-led collaborative bids worth more than 1million, and also a group of pilots. It continues to fund existing year one projects that demonstrated early success.